by Kevin Yank
On the Web today, content is king. After you've mastered HTML and learned a few neat tricks in JavaScript and Dynamic HTML, you can probably build a pretty impressive-looking Web site design. But then comes the time to fill that fancy page layout with some real information. Any site that successfully attracts repeat visitors has to have fresh and constantly updated content. In the world of traditional site building, that means HTML files--and lots of 'em.
The problem is that, more often than not, the people providing the content for a site are not the same people handling its design. Oftentimes, the content provider doesn't even know HTML. How, then, is the content to get from the provider onto the Web site? Not every company can afford to staff a full-time Webmaster, and most Webmasters have better things to do than copying Word files into HTML templates anyway........